Chapter
A n o n l i n e b o o k c o m m u n i t y
W h a t i s i t?
A platform designed to help readers find books they are interested in through peer recommendations, encouraging users to read more and connect with like minded readers.
T h e A s s u m p t i o n
We believe readers are struggling to find books to read using the current search methods.
Creating a new platform of book finding will help avid readers gain access to content more quickly, encouraging people to read more
C o m p e t i t o r s
We analyzed competitors to see what was currently out there for readers. One of our most formidable competitors was Goodreads. They had some strengths, such as a huge book catalogue but also some drawbacks such as a poor user interface and you could only find books available on Amazon. This sparked some opportunities for us, such as connecting with a wider market and giving people an alternative book source.
W h a t u s e r s a r e s a y i n g
Now we knew what was out there, it was time to talk to real readers. We conducted a round of user interviews to discuss what their current book sourcing behavior was and what was causing them stress.
I n s i g h t s
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Most users will read reviews online
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â…˜ Users will look to social media for opinions or recommendations
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All users want to read trending/hyped content
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100% of users want to read more
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Most users don’t have lots of time to search for new books to read
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User know where to find books when they choose one
U s e r P e r s o n a
Using a user persona to envision what a potential user might look like
U s e r F l o w
How might a user perform tasks within the app?
L e t ' s s k e t c h
Sketching wireframes to begin designing the app
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I t e r a t i o n s
Through multiple rounds of user testing the prototype gained fidelity
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S t y l i n g
Giving the app some style and creating a brand.
T h e F i n a l P r o d u c t
